RESEARCH ANALYST


Job Description

As a research analyst, you will be responsible for researching topics related to each vertical and developing related content for blogs, videos, and other premium content mediums. This position intertwines with the social media role and will be responsible for our social media accounts as well.



Responsibilities:
  • Prepare well-structured drafts using digital publishing platforms Research industry-related topics
  • Create and distribute marketing copy to advertise our company and products and our industry through blogs, videos, and other mediums
  • Interview industry professionals and incorporate their views in blog posts
  • Edit and proofread written pieces before publication
  • Conduct keyword research and use SEO guidelines to optimize content
  • Promote content on social networks and monitor engagement (e.g. comments and shares)
  • Identify customers’ needs and recommend new topics
  • Coordinate with marketing and design teams to illustrate articles
  • Measure web traffic to content (e.g. conversation and bounce rates) and web traffic

    • Social Media:
    • Create engaging text, image and video content
    • Design posts to inform readers on Softheon and industry occurrences
    • Develop an optimal schedule using analytics including web traffic and engagement metrics
Qualifications:
  • Bachelor’s in Marketing, English, Journalism, or relevant field
  • Proven work experience as a Content Creator, Copywriter or similar role
  • Strong written communication skills
  • Familiarity with SEO
  • An ability to fact-check long-form content pieces
  • Hands on experience with Content Management Systems (e.g. WordPress) and CRM (e.g. Pardot)


When you join Softheon, you will:
  • Have an opportunity to be part of a great team of professionals;
  • Learn and work in an environment surrounded by our Softheonites right here at the Center of Excellence in Wireless Info & Technology (CEWIT) building at Stony Brook University, NY. CEWIT is an unparalleled resource, advancing the science and technology underlying the next epoch of the information revolution (www.cewit.org)
  • Receive competitive salary and career growth opportunities that includes health care, dental, vision, life insurance, flexible spending, 401k and tuition reimbursement benefits package.

About Us:

At Softheon we strive to create simple solutions to complex problems. Our innovative and easy-to-use products have revolutionized the way everyday people control their healthcare needs. Empowering the nation's first state health benefit exchange since 2008, Softheon's vision and strategic direction has designed five platforms to help our partners quickly adapt to industry standards, manage client data, and grow their membership, while never compromising the exceptional care they provide. In this highly dynamic industry, Softheon has maintained its position as a premier Business Process as a Service (BPaaS) and Software as a Service (SaaS) solution, utilized by 37% of healthcare payers and having been responsible for 12% of ACA enrollments processed. Our platform has been ranked #1 in addressing the industry’s ever-changing regulatory demands and recognized by Gartner, IDC, AHIP, ACAP, and HCEG.


To find out more about Softheon please visit www.softheon.com.


To all recruitment agencies: Softheon does not accept agency resumes. Please do not forward resumes to Softheon employees or any other company location. Softheon is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company.

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